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Melissa Randall

Melissa Randall
May 5, 2022
As an Inbound Writer for Lean Labs, Melissa writes about high-converting websites and customer-centric marketing. She's an avid traveler, with trips to Iceland, Ukraine, and Portugal under her belt. She currently resides in Wilmington, North Carolina with her dog, Morrie.
Articles By Melissa Randall

Customer Engagement Strategy: The 7 Best Ways to Drive High Engagement With Your Customers in 2019 [Updated for 2021]

Customer engagement is a phrase we hear a lot about, but what does it mean for your brand?

10 B2B Lead Nurturing Best Practices for 2019 [Updated for 2022]

Lead nurturing is critical to drive sales opportunities from your website. A lack of effective lead nurturing is often the ...

Building Brand Awareness in 2019: Why Velocity and Omnipresence are the Keys to Success [Updated for 2021]

Here’s the truth: when you're a new brand, there are no get rich quick schemes for building brand awareness. You can't hack ...

Setting Meaningful Marketing Goals and Objectives for 2019 [Updatetd for 2021]

Marketing success depends on smart goals. What gets measured, gets improved. If you want to up your game in 2021, you need ...

6 Video Lead Generation Strategies And Trends That Will Drive Results in 2020 [Updated for 2021]

If you're a business owner looking for lead generation tactics, and you're considering video, there's only one thing you ...