The teams at Lean Labs & Sprocket Rocket (as well as agencies following the Growth Driven Design Methodology) use this launch kit as a tool to successfully kickoff new website projects. We suggest you select and use the elements of this kit that will help you with tighter customer alignment & smoother launches.
Use the following slides to help all project stakeholders align on the right way to build the new brand experience before any work begins. This alignment is critical to success.
Imagine the chaos if teams did not align on how to build an automobile prior to construction. The same chaos would apply to building a home, a space shuttle, and yes…a website. Key stakeholders need to agree upon the approach to completing and launching a new website before productive activities can begin.
Walk through each of these slides in a single kickoff meeting lasting approx 30 minutes. All stakeholders with “veto power” must attend as this launch meeting will set the tone for the project.
The goal of the stakeholder alignment meeting is to help all stakeholders see the value of applying a lean approach toward the website redesign.
When stakeholders agree to build a growth-driven launchpad website, you’ll have the buy-in needed to proceed efficiently.
Failing to agree on your approach before you begin ensures a long road of frustration and, ultimately, failure.
The launchpad website build will be most efficient when stakeholders agree to these stages:
Design faces major delays and costly revisions when you revisit the strategy and content of a page during its design.
Similarly, when developing the pages, and the messaging and design is still not solidified, the process will run in endless circles (the more stakeholders, the more loops you’ll face).
This is fully avoided by applying waterfall style stage-gates to the page build process.
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Website projects have a nasty habit of drifting in both time and budget.
By time-boxing each phase of the website build into sprints (typically 2 weeks long), you minimize project delays and limit revision costs.
Once your new website is clearly better than your existing site, it should go live. Continue optimizing the new website after it’s live using continuous improvement sprints.
We offer a sprint kit (see end of this document) that details the process of planning and executing a lean optimization sprint.
The Pareto principle applies to your website: You’ll get 80% of your results from 20% of your pages. Therefore, focus budget on the pages that matter most.
No need to wait until the new pages are done to begin migrating the lower priority pages.
Instead, begin migrating website pages, blog posts, and landing pages to the new website as soon as your have your homepage design and style guide in place.
Plural process for content migration will enable your site to launch weeks or months sooner than if you ignore these pages until the key pages are ready to launch.
We took all of the efficiencies we’ve gained in developing HubSpot COS websites for over four years and created a new design system called Sprocket Rocket.
This design system enables brands and agencies to build an 8/10 website with a 3/10 budget, without cutting out critical components like strategy, content creation, and custom design.