Melissa Randall

Melissa Randall

As an Inbound Writer for Lean Labs, Melissa writes about high-converting websites and customer-centric marketing. She's an avid traveler, with trips to Iceland, Ukraine, and Portugal under her belt. She currently resides in Wilmington, North Carolina with her dog, Morrie.

More from Melissa Randall

Melissa Randall
By Melissa Randall
on November 23, 2021
Customer engagement is a phrase we hear a lot about, but what does it mean for your brand?
Melissa Randall
By Melissa Randall
on November 23, 2021
If you're a business owner looking for lead generation tactics, and you're considering video, there's only one thing you care about: Will it get me more customers? The short answer? Yes. Video ...
Melissa Randall
By Melissa Randall
on November 23, 2021
Marketing success depends on smart goals. What gets measured, gets improved. If you want to up your game in 2021, you need to set meaningful goals, and align all marketing objectives to achieve them. ...
Melissa Randall
By Melissa Randall
on November 23, 2021
Lead nurturing is critical to drive sales opportunities from your website. A lack of effective lead nurturing is often the cause of website leads never becoming customers. Even if you have a ...
Melissa Randall
By Melissa Randall
on November 23, 2021
Here’s the truth: when you're a new brand, there are no get rich quick schemes for building brand awareness. You can't hack your way into it.