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Mallory Kuhn
By Mallory Kuhn
on December 30, 2021
There’s no denying it: customer acquisition is the lifeblood of any B2B tech or SaaS business. So, when the well looks like it’s starting to dry up, you need to solve the problem ASAP. Challenges to ...
Mallory Kuhn
By Mallory Kuhn
on December 22, 2021
You know you need to have a steady flow of customers moving through your sales pipeline funnel to keep the lights on. But to keep that momentum going, what should you focus on: leads or customer ...
Mallory Kuhn
By Mallory Kuhn
on December 15, 2021
Every marketing and sales leader has faced this question: what do you do when you’re not hitting your KPIs? Maybe you’re not getting as much return on ad spend as you used to. Or you feel like your ...
Mallory Kuhn
By Mallory Kuhn
on December 08, 2021
Does your customer acquisition strategy have a fatal flaw? In our experience, many brands rely too much on Google ads and paid social media posts to acquire customers. With more businesses and ...
Samantha Murillo
By Samantha Murillo
on December 01, 2021
Heads up -  inbound lead generation may not be for you. But here’s the caveat: inbound lead generation works tremendously well under the right circumstances. Inbound lead generation brings in three ...
Samantha Murillo
By Samantha Murillo
on November 23, 2021
There’s nothing more frustrating than having a great product with few leads coming through the door. You have everything that everyone told you that you needed. You’ve launched your business, you’ve ...
Ryan Scott
By Ryan Scott
on November 23, 2021
What platforms and softwares should you include in your martech stack?
Ashley Gwilliam
By Ashley Gwilliam
on November 23, 2021
Republicans have Democrats. Americans have Canadians. And product marketers have brand marketers. Oftentimes, the groups that love to debate one another have more in common than initially realized. ...
Ryan Scott
By Ryan Scott
on November 23, 2021
Some professions never change. Poets, for example, still go about their work almost the same way they did thousands of years ago. Sales, though, sales has advanced a lot over the years. Wait. No, it ...
Melissa Randall
By Melissa Randall
on November 23, 2021
Customer engagement is a phrase we hear a lot about, but what does it mean for your brand?