Every business, no matter how small, needs an effective online presence.
Your website is your 24/7 storefront, your virtual handshake with potential customers, and your #1 salesperson (or it sure should be). However, you’re already wearing many hats as a small business owner.
From handling day-to-day operations to putting out figurative fires and trying to provide excellent customer service, the list never ends. Adding 'website designer' and media manager' to this list might make your head spin faster than a fidget spinner!
Thankfully, there is a way to make your website look beautiful, convert well, and run like a well-oiled machine without you having to take on even more heavy lifting: Enter full-service website design agencies!
Here are 5 top options for full-service website design agencies to take another thing off your plate without sacrificing the results. We’ll look at their features, their pricing, and what customers say about their work so that you can make an informed decision about the best fit for you and your business.
How do you start creating a website like this?
First, prioritize important pages (like your home and product pages) and build a simple, intuitive layout that seamlessly presents the buyer journey. Focusing on these critical pages puts relevant information front and center and prompts visitors to engage with your site and products.
But that’s just the beginning. If you really want your site to draw in business, you need a well-designed, high-conversion website. That’s where a full-service website design and management company comes into play.
What is Full-Service Website Design and Management?
Full-service website design and management is about far more than just making a website look pretty (though that’s important, too!).
Simple, smart layouts and navigation lets users easily find their needs, leading to a positive user experience. The better customers like their experience on your site, the more likely they are to buy and return for more. And when it comes to design, providing a great user experience doesn’t just apply to desktop computers. Users want a seamless experience no matter how they choose to browse.
Another critical aspect of full-service website design and management is, well, management. Good site management involves keeping your website current, making data-driven improvements, and optimizing it for search engines. This means analyzing user behavior, making the necessary front and back-end updates, and using SEO strategies to help your site rank higher in search results.
Why You Need Full-Service Website Design and Management
So, why should you consider full-service website design and management? With competing expenses and priorities, you may be wondering if this service is worth the cost. Let’s take a look at some of the benefits of partnering with this type of service.
First, full-service web design support can save you time and effort. Instead of wasting your valuable time and energy trying to figure it out yourself, you can rely on experts to handle your design and management. Plus, with professional help, you can ensure a consistent experience for your visitors across different devices and platforms.
Next, we can’t overstate the importance and benefits of ongoing maintenance and optimization. Just like regular oil changes keep your car running smoothly, website maintenance keeps your website running smoothly, improves your search rankings, and ultimately drives more organic traffic to your site.
5 Top Full-Service Web Design Options
We’ve compiled a list of the top five full-service web design companies according to G2, a popular and reputable services and provider review site, and other sources.
WebFX offers various services, including custom, responsive web design and maintenance. They have different pricing levels according to the service you need. Web design specifically is offered on a per-proposal basis. With over 1,000 five-star reviews and partner distinctions from Google, Facebook, Salesforce, and more, WebFX’s customers rave about their work.
One reviewer writes, “WebFX is thorough in their sales and project process. They have developed outstanding software to shine light into each step of what they are doing and open up a prompt communication channel. They really are an extension of my marketing team.”
2. Lean Labs
Lean Labs is a hybrid growth team specializing in growth marketing, CRO, and full-service website design and management for technology and SaaS companies. Our engagements are also fully customized depending on the services you need.
We also offer a unique “value-over-profit” approach. What does that mean? Essentially, we don’t win unless you do. If our efforts aren’t delivering, we’ll put in some work for free to make sure you get the results you want — ultimately, massive quarter-over-quarter growth — every time.
Rich Taylor, a happy Lean Labs customer and VP of Marketing at Qualio says, “Lean Labs is an agency that really works with us. They push in the right way, they push back in the right way, and they deliver. They’ve delivered a 108% increase in organic, direct traffic on our website in the first two quarters.”
The Los Angeles-based Bureau of Small Projects offers full-service website strategy and builds for start-ups and businesses with philanthropic causes. Their minimum engagements start at just $5,000 and can be customized to meet your development, maintenance, or design needs.
While they don’t have testimonials on their website, they’ve received numerous awards from Forbes, Newsweek, Rolling Stone, and others for their impact and design work.
eSEOspace specializes solely in SEO and website design for startups and small to mid-sized businesses. Their primary packages are listed on their website to help you easily choose your needed services.
One happy reviewer writes, “Great experience! [The eSEOspace team] have been so patient and understanding with my needs in revamping my website. Great to work with, very professional, responsive, and have the knowledge to get you where you need to be.”
Last but not least, Ramotion’s website design and management services include UX, design and front-end work, and tech stack development. Other work is determined based on your budget and covered on an intro call with their team.
Andrew Mason, CEO at Descript, and the founder of Groupon, says, “They’re very responsive and go above and beyond to meet our needs. We continue working with them, which is the best sign of our satisfaction.”
Choosing the Right Full-Service Website Design and Management Option
There are several important factors to consider when selecting the right full-service website design and management option for your business. Here's a breakdown of why these factors are crucial and how to approach them:
Identifying Your Target Audience
How you understand your target audience shapes the design and functionality of your website. Consider their demographics, preferences, and behaviors to help you create a website that appeals to your target audience and delivers the right message.
Defining Your Business Goals and Budget
Clearly defining your business goals allows you to prioritize the features and functionalities that your website needs most. Whether that means generating leads, driving sales, or increasing brand awareness, these goals will guide the design and management process. Don’t forget: you need to ensure your goals align with your budget!
What does that mean? Essentially, you shouldn’t expect champagne results on a beer marketing budget. You’ll get what you pay for when it comes to marketing. As our founder, Kevin Barber, is fond of saying, if you think good marketing is expensive, you should see the cost of bad marketing.
Checking Their Portfolio
You think you’ve found the perfect web design company? Great! But don’t just take their word for it.
Reviewing potential partners' portfolios or case studies is a vital step of the process — you need to make sure they can deliver on their promises. Check out their design style and see if they have experience in your industry. Look for websites they have developed that align with your vision and objectives or are in a similar industry, so you can be confident they’re a good fit for you to work with.
Reading Customer Reviews
Customer reviews and testimonials offer valuable insights into a full-service agency's reputation and quality of services. Reading these reviews helps you understand client satisfaction, reliability, and communication and gauge the agency's ability to meet your expectations.
Understanding Their Process and Approach
Finally, understand how a potential partner gathers requirements, communicates with clients, and handles revisions. A transparent and collaborative approach ensures that you have a smooth working relationship.
Full-Service Website Design and Management for Small Businesses: It’s Your Choice
Choosing a full-service website design and management agency can be overwhelming. However, it’s vital to find an agency that builds an appealing and high-converting website and the right one for you.
At Lean Labs, we understand the importance of your website as your number one salesperson. You're wasting time and money if it's not performing that role. So we focus on creating a delightful user experience and collaborating with deserving brands to optimize their web design for stronger customer connections and revenue growth. Our robust designs and data-informed solutions ensure your message gets to the right person at the right time.
As you just learned, we also offer website redesigns! Want to see how we can help you increase your conversion rate within 30 days without rebuilding your website? Check out our Website Transformation Toolkit.
November 15, 2023