HubSpot stands as a powerful ally for businesses seeking to enhance their operations and elevate their marketing strategies. Yet, navigating its intricacies to find the ideal talent to oversee HubSpot management can pose a significant challenge.
Jason Azocar, Founder and CEO of HubSearch, notes, "Too often, business owners know they need someone great who understands HubSpot but aren't sure beyond that. We help crystallize what they actually need this person to do."
At IMPACT Live, Jason and Alex Winter delved into the roots and purpose of HubSearch, a specialized firm committed to connecting businesses with proficient HubSpot experts. "We're hyper-specialized to the HubSpot ecosystem," Jason explains. "Our clients need marketers, ops professionals, or HubSpot admins who can do sophisticated, complex work in the product."
This specialization enables HubSearch to present candidates equipped not only with essential certifications but also with practical experience to tackle real-world obstacles.
Jason underscores the value of hands-on project experience over mere certifications. "Certifications are great, but they don't always mean you've gotten deep into the more sophisticated components," he explains. HubSearch prioritizes candidates who can showcase their expertise through detailed project examples and adept problem-solving skills.
Jason's enthusiasm for facilitating business success shines through as he reflects on the impact of securing the right talent: "We get to help people land their dream jobs and help companies make key hires that unlock the next level for them."
Listen to the full conversation here: