The first five organic results on Google get 67.6 percent of all clicks.
Firstly, “organic” is another name for non-ad search engine results. Secondly, two-thirds of the billions of searches carried out every day result in a click for the top five results.
If you want organic traffic to flow to your site, you must be in the top five. But what’s the best way to do that?
Considering many of those results are blog posts, you need to write helpful, compelling content that answers your customers’ questions. You also need to optimize your posts for SEO.
In simple terms, SEO or Search Engine Optimization is what you do to rank higher on Google so you can drive traffic to your website, get more customers, and build a good reputation.
Do you have writers who can write content that’s helpful and relevant? Do they follow SEO practices? Maybe you don’t want to spend hours on content writing, or stay consistently up-to-date on the ever-evolving world of SEO best practices.
Whatever the reason, many agencies can write content for you.
But which one do you choose? In this article, we highlight six expert SEO blog writing services and how to evaluate them so that you can make the best choice for your business.
Before you write articles, it’s best practice to conduct keyword research to find relevant keywords and create content that answers the user’s intent.
The benefits of SEO content writing are evident. If you want your ideal customers to click on your content, it needs to be on the first page of SERPs (search engine results pages). The more clicks you get, the more traffic you drive to your website. And not just any traffic! The right traffic.
This also helps you build brand authority. You create value and demonstrate your expertise when your content helps readers understand something. Through content that’s helpful and relevant, you start to build relationships with customers, too.
Finally, great content is evergreen, and if you include intuitive next steps for your readers, you’ll also generate leads.
On the flip side, creating content that isn’t optimized for SEO and doesn’t answer the questions your ideal clients are asking is a waste of time and money. Your content won’t rank, and you’ll miss major opportunities.
As you can see, much thought, research, and effort go into quality SEO blog writing. Does it make sense to outsource some or all of your content? We think so.
What Should You Look For When Hiring an SEO Blog Writing Company?
The proof is in the pudding. You can look through the content that blog writing companies have produced and consider the following:
- Is it written for humans? Too much keyword stuffing is bad.
- Is it relevant and helpful to the target audience?
- Have they performed keyword research and considered user intent?
- Is each article at least 800-1,500 words?
- Are there internal links and outbound links?
- Is it formatted well, with headings and subheadings?
- Does it rank? Does it drive visits?
You might not be able to find all of this information online, but you can certainly ask for results from each company. If their content works, they’ll be more than happy to share.
If not, big red flag.
Pro tip: Google looks for specific content that’s helpful and relevant. Their 2022 algorithm update has more detail: What creators should know about Google’s August 2022 helpful content update.
6 Expert SEO Blog Writing Services
- Verblio - best for hyper-niche content
- ContentWriters - best for large companies
- Compose.ly - best for full-service writing
- Scribly.io - best for content marketing
- Jasper AI - best for AI content writing
- Lean Labs - best for growth marketing
#1. Verblio
Features: Verblio offers on-demand blog and content writing. Their platform keeps your content organized and stores business information, preferences, and any feedback you have. You can use intuitive sliders to hone tone and voice and request exactly what you need from writers.
They have a pool of over 3000 writers, so if you’re struggling to find writers for your niche, you’ll likely find one here. The Verblio approach is to provide a “melting pot of writing styles, unique perspectives, and subject matter expertise that leads to dramatically better content.”
Pricing is quite complicated. Essentially, you pay per word but purchase ‘credits.’ Let’s say you want a 1000-word article ($360) and a 600-word article ($80); your total is $440 or 110 credits. You then pay more for ‘supercharged’ content.
Pricing: Build your plan based on your content needs.
What customers say: “It’s been very refreshing working with the team over at Verblio! They are incredibly collaborative and committed to helping us solve any challenges that arise.” - Verblio User
Features: ContentWriters are trusted by companies like Forbes, Mercedes-Benz, and Adobe. They specialize in all types of content, from blog posts to product descriptions to white papers. They have a network of expert writers who cover dozens of industries.
Their mission is to connect businesses with diverse audiences. They offer two options. One is self-service, where you provide the information you’d like to give the writer and the blog shows up a few days later, as expected.
The second option is a managed service for businesses looking to scale content creation for the long term.
Pricing:
- Self-service starts at $99 per article
- Managed services start at $2,500
What customers say: We love working with the ContentWriters team because they are friendly and efficient, and they have always turned in high-quality work to us. They have a talented team of writers who listen to our feedback and meet our requirements and objectives. - ContentWriters User
Features: Compose.ly creates content for companies like Mailchimp, Calendly, and WebMD. Their services include blog writing, white paper writing, product descriptions, e-book writing, copywriting, and press release writing.
They pride themselves on hiring high-quality writers, competitive pricing, providing top-tier service, and creating original, search-engine-optimized content. How? By vetting writers and ensuring they’re trained in SEO best practices. All content is backed with a 100% satisfaction guarantee.
Pricing:
- Self-service or à la carte content is $75 for 500 words up to $450 for 3000 words.
- Managed content starts at $999 per month.
What customers say: “The best thing about Compose.ly is they get it done the right way the first time. We can always rely on their team to create engaging and impactful content in a timely manner.” - Compose.ly User
Features: Scribly is a content marketing agency that promises to boost traffic and generate leads, all for a simple monthly fee. Services include content strategy building, writing services, content management, and white-label copywriting.
They offer a done-for-you service, and you don’t need a contract. Scribly will assign a project manager to you, and they will take care of your content marketing strategy, including SEO keyword research and creating a monthly calendar. One drawback is the monthly word limit.
Pricing: They have three packages
- The Micro Package is $599 per month with a 2,000-word limit
- The Mega package is $1450 per month with a 6,500-word limit
- The Turbo package is $4,300 per month with a 20,000-word limit
What customers say: “It was great working with the Scribly team, things were handled with great care and we are very happy with the result. Keep up the great work!” - Scribly User
Features: OK, this might be a controversial addition to our list. But it can’t be denied that Jasper is an intelligent, intuitive AI writing assistant. It can help write blog articles, social media posts, marketing emails, and more.
It knows 25 languages and understands nearly every niche because it’s ‘read’ most of the internet. Content is built from multiple sources, and because of its integration with the SEO tool Surfer SEO, you can create SEO-optimized content that ranks on search engines.
However, Jasper can’t get it right 100% of the time. If you rely on it too much and don’t edit its content, you might find that content is inaccurate, repetitive, and sounds robotic. It won’t have ‘your voice.’
Pricing:
- 20,000 words per month starts at $29.00
- 50,000 words per month starts at $59.00
- For teams with over ten users, contact Jasper.
What customers say: “It helps me craft original content about a wide variety of topics. Even though I always fact-check and proof-read everything, it’s an excellent tool for quickly writing and putting out valuable content.” - Jasper User
Features: We might be a little biased, but content creation is a massive part of creating 10X growth for our clients. We design and develop stunning, high-conversion websites and produce content that drives awareness and high-quality traffic to those websites.
If you’re struggling to write content that ranks or you have a talent gap, we can fill those gaps and help you achieve your growth goals.
Lean Labs is an outsourced growth team that works with deserving brands in the SaaS and Tech space, and clients include HubSpot, Brian Tracy International, and Anthony Iannarino, to name a few.
Pricing:
- We work with clients in monthly engagements that include data analysis and reporting, campaign strategy and planning, content creation, and conversion rate optimization. Our typical engagements are between nine and eighteen thousand per month, depending on the scope of work, and we guarantee results.
What customers say: “Finally, you know how sometimes you hire people to help and you rarely hear from them and only when there is a problem. Lean Labs is not that. The communication is constant and consistent and done so efficiently that you look forward to it.” Lean Labs Client
Related: Growth Team 101: Should You Hire or Build One?
Expert SEO Blog Writing Services: Which One is Best for You?
When looking through these options, what stands out to you? Are you an agency that needs flexible pricing? Do you want to work with contracts? You may want to use the same writers every time.
Assess writing services based on your needs. Look for quality content and transparency. The best services should be able to show you examples of their work, their process, and their results.
It’s crucial to ensure the articles produced are human and helpful.
The right content fuels organic growth. It
- Drives more visitors to your website
- Improves brand awareness
- Provides enticing next steps
At Lean Labs, we believe a robust content process is part of the growth engine. It’s what’s under the hood of successful growth strategies.
SEO blog writing is just one piece of a robust growth marketing strategy. High-growth companies don’t just focus on traffic but pay attention to attracting the right traffic, converting visitors into leads, and nurturing leads into customers.
If you want to know more about how to plan for growth, budget for growth, and accelerate growth, check out our free resource, the Growth Marketing Playbook.
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