Imagine spending six months and six figures on a website only to discover it doesn’t bring in the customers you hoped it would.
This is, unfortunately, the reality for many B2B companies. But there is a way to create stunning websites that convert. And guess what? You don’t need to be able to code.
If you’ve made your way to this post, you’ve probably heard about modular website design, and you’re itching to find out if it’s too good to be true. Well, we know that modular websites can be stunning and convert like gangbusters.
And we’re going to show you how.
This post will tell you everything you need to know about creating a modular website that converts. You’ll be ready to design your website and have it up in minutes (OK, maybe a couple of hours).
Let’s say you want to create a hero section (above the fold on your homepage). A B2B website will typically have a homepage with various individual components like:
With a component-based theme, you’ll build these individual components like Lego blocks. With a modular theme, you get pre-made building blocks. Each block is modeled after user-friendly, high-converting website patterns.
Here’s a hero module from the Sprocket Rocket theme:
As you can see, this module comprises multiple individual components but comes as a building block. You’ve got a heading, CTA buttons, image cards, headers on each card, and paragraphs; all you need to do is swap out the content.
When you partner with a theme provider like Sprocket Rocket, they do the hard work for you. They optimize each module's appearance, functionality, and behavior and establish guidelines for combining and customizing them.
Reusable modules should follow these best practices:
Next, you must assemble your modules into a cohesive and consistent user interface. Think of your readers. What journey do you want to take them on? Arrange your modules logically and make your pages easy to navigate.
Keep these tips in mind:
Modular web design has many benefits. You can create stunning websites with symmetrical, simple, and easily customizable layouts. User experience is crucial to your website’s success. You're in a great position if your website is visually appealing, easy to navigate, and drives users to take action.
Related: 11 Creative Website Menu Design Examples You Need to Copy
Of course, design is just part of what makes a high-conversion website. Equally, if not more important, is the buyer's journey. When a prospect comes to your website, do they know exactly how you can help them, how you do it, and the results they’ll get?
If not, you’ve lost them already.
Attractive, professional websites will help create a positive perception of your brand. With an intuitive buyer journey, a smooth user experience across platforms, and a great design.
As you can tell by now, we love Sprocket Rocket! Go to the HubSpot Marketplace, and you’ll see Sprocket Rocket sitting in the top 5 for best themes and templates. At Lean Labs, we use Sprocket Rocket to design high-conversion websites.
What do modular websites have in common?
Built for Ease
With pre-built modules, anyone on your team can learn how to build a stunning website. You don’t need individual design elements like headlines, subheadings, and paragraphs. You’ll save time and effort and still get a polished design.
No Code Necessary
With no code necessary, marketers can create and launch pages and get back to marketing. With themes like Sprocket Rocket, you can edit global content, changing typography, buttons, and colors across your entire website.
Scalable
Best of all, Sprocket Rocket is scalable. With the free theme alone, you get ten modules and seven system pages, enough to create and launch a website in minutes.
We design websites (and you can, too!) with the buyer journey front and center. Yet, if your strategy includes collecting and displaying testimonials, you can easily create that page. If you want to have forms, there’s a module for that. Same for CTAs.
Here are some websites built with Sprocket Rocket.
Qualio’s ready-to-use QMS enables you to get to market quickly and scale successfully by bringing together teams, processes, and data.
Simple, elegant design and an intuitive buyer journey helped Qualio drive 740% revenue growth, raise $11 million in funding, and grow quarter over quarter by 22%.
Exit Five, created by Dave Gerhardt, is a community for B2B marketing professionals. You can level up your skills, learn from the best B2B marketers around, and make an impact in your company.
Looking a the hero section, it does everything it’s supposed to – tells you what it is, what you'll get, and two options for taking the next step.
Although creating modular websites follows a similar process, it’s more than just assembling reusable components.
Naturally, you can’t just build your modular websites and sit back, waiting for leads to start rolling in.
The beauty of modules is the ability to swap out blocks that aren’t working and iterate on your design. By tracking specific metrics and conducting A/B tests, you can gain valuable insights and make data-driven decisions. Metrics to track include:
Finally, use A/B testing, or split testing, to create variations of your pages or elements. For example, you could change the copy on a CTA button, change the design of the button itself, and play around with placement. You can then determine which version performs better.
We might be oversimplifying, but building modular websites with a tool like Sprocket Rocket really is as easy as:
At Lean Labs, we understand that your website is (or should be) your #1 salesperson.
The easiest way to get there is to build a website that converts. Before you do, you must know who you’re building your website for. It all starts with the buyer's journey. You can confidently launch your website when you know who you’re building your website for.
So, before you go and start building a website only for it to underperform, reach out to us at Lean Labs, and we can show you what we would do in your shoes at your stage of growth. Book a Growth Mapping Session today.
Alternatively, do you want to increase conversion rates in 30 days without rebuilding your website? Then check out our Website Transformation Toolkit and turn your website into your #1 salesperson.