Did you know that there are more than 1.88 billion websites in existence today? And that number is growing every day. Because of this, small business owners need to do everything they can to ensure their website is impressive and stands out from the crowd.
In this guide, we’ll provide you with our tips on doing exactly that, revealing our top seven website design tips for small businesses.
You may wonder, is a website worth it for your small business? The short answer to this question is YES.
Related Read: Tips To Creating A High-Converting HubSpot Site
The main reason why web design is important for businesses is that it creates a positive impression on potential customers. A website offers information to potential customers in an easy-to-find and convenient format and helps your business appear reputable and modern. It can help you in terms of nurturing your leads and increasing conversions.
Of course, it’s another way for people to find your business, and when you consider the reach of the Internet, this is something you don’t want to miss out on.
Here are some web design mistakes to avoid if you want to make sure your website is a success:
If you want to make your site stand out from the competition follow these seven simple website design steps!
1. Choose a good domain name - Use the correct extension when choosing a domain name. Keep it as short as possible, and make sure it’s easy to spell and remember!Related Read: HubSpot’s Free CMS Tools Review: 12 Pros and Cons to Consider
5. Spend time perfecting the UI - UI stands for User Interface. Because you don’t get a second chance to make a first impression, you really do need to get this part right. Research your target audience to see what they want and expect. Make sure your graphics are optimized and compressed for quick loading. Choose fonts that are easy to read and complement your brand.
6. Optimize your website for SEO - Incorporate keywords naturally throughout your content. Use social media buttons and links. Add internal links throughout your website to keep people engaged. Add high-quality backlinks to build authority as well. You should also have an SSL certificate installed.So there you have it: our top website design tips for small businesses! Follow the advice and suggestions mentioned above, and you can create a small business website that impresses for all of the right reasons. You may also want to check out Appnova’s eCommerce homepage design guide to help you get started.