Not All Growth Marketing Channels Are Equal There is no one "best" channel that works for every business. Yet, choosing the right marketing channel for your business is crucial to ...
While there are many growth marketing frameworks to choose from, we recommend The Six Levers of Growth, also know as the AAARRR framework. More on that in a minute, but first…
Mastering Lead Generation Through Content Marketing B2B marketers believe in the power of content marketing, with 91 percent of B2B marketers employing it as a marketing tool.
B2B Lead Generation Pricing Basics: What is a Lead? You need to have a specific definition of "lead" when working with a B2B lead generation service. Here are three types of leads ...
What is a Growth Marketing Funnel? Before I answer that question, let’s remind ourselves of what growth marketing is. Growth marketing is a full-funnel approach to marketing. It ...
How to Build a Marketing Team for Growth What your growth team looks like depends on your goals and the methods you’ll use to achieve growth. At Lean Labs, we’re all about having ...
This is what we mean when we say awareness alone will kill your brand if it's not ready for the spotlight. You can spend thousands of dollars driving traffic, but your investment ...
What is the B2B Buyer’s Journey? Businesses go through the B2B buyer’s journey when making purchases. The process typically has three stages: awareness, consideration, and ...
